Testimonials 

Morgan Training serves a diverse array of clients hailing from various technical sectors and organizations. These encompass, among others, industries such as computer technology, aerospace engineering, environmental sciences, software development, automotive design and manufacturing, construction, power generation, and electronics.

MANAGEMENT (SALES, ENGINEERING, MARKETING, GENERAL)

“The best “sales training” that I’ve been through.” Directly relevant to selling our technical products and services.”— Richard Botelli, General Manager, Abaqus Inc.

“An absolutely superb course! This course identifies issues, people and “selling” methods that I may have been aware of; but, it really brings the methods to the forefront. Excellent tools for the technical manager’s toolbox–at work, at home and everywhere in life.” — David Borth, Corporate VP, Motorola

“Laura, Thank you! I am already using some of the contract skills with my boss during the 2004 budget planning. I may get a few more people on my staff thanks to your methodology. The timing for me to acquire these skills was perfect.” — Olivier Randoing, Engineering Mgr., International Manufacturing Co.

“This training is immediately applicable. The material and procedures should become standard process within our organization.” — Tom Lewandowski, Plant Manager, Bosch

“If you take only one course in the next 10 years, make sure it is this one!”— Mike Chenery, Vice President for Advanced Product Engineering, Fujitsu Computer Products

“The instructor had an excellent command of the training material with impressive integration of our organization’s issues.” – Brad Sulecki, Area Sales Director, STERIS Life Sciences Engineered Products & Services

“Great course for anyone who is new to customer interaction or senses their interactions are not smooth. You will learn fundamental tools that apply to improving your relationships.” — Robb VanderKamp, Managing Director, Yanfeng Auto Interiors

The Morgan Training Workshop kept me engaged and enthused. The time went too quickly in each session and I ended up with valuable tools I did not previously possess. Exceptional Engagement! — Mike Juhasz, Dir. Operations, AZZ SMS

“Non-threatening, positive approach. Excellent for letting your guard down and learning!” – Terry Harvell, Engineering Manager, DiagnoSYS Systems, Inc.

“This training is an awesome tool to not only understand your customers, but also yourself. Very useful for both professional and personal life.” – Filipe Pinto, OEM Sales Manager, Brush Turbogenerators

“I have been to several classes, but this is by far the best because of your enthusiasm, stories, visual aids and overall understanding and delivery of the material. Excellent course, thought provoking, great interaction and great tools.” –Harry Beaver, Regional Sales Manager, Staubli Corporation

Well done! One of the best trainings I have ever attended. Great material, delivered very well. It kept my attention through real-life stories, practice exercises and thoughtful discussions. — Shawn Harnish, A/E Mgr. Gamma Technologies

“This is a great course and provides practical and immediate skills and techniques that can be applied to the sales process. These are concepts and strategies that I can use tomorrow!” – Matt Hofacre, Director of Applications, STERIS Life Sciences Engineered Products and Services

“This course has opened a line of communication between A/E’s and sales and has helped the A/E’s better understand the sales process. I feel it was very beneficialand valuable for the A/E’s, and I gained from it personally as well. –Jim Rogerson, Technical Support Manager, Megger

“The course focused on our key concerns and used scenarios customized to our world. The role play exercises helped flush out our areas of discomfort and our weaknesses. Good job!” Tom Sandri, Sales Manager, Megger

“Sales & marketing is not just the product. You must understand how the human elements affect the sale.” –Mike Shirai, Production Project Manager, Honeywell

“Just what I was looking for—a system for selling with sound foundation in research.” – Troy Curtis, General Manager, Globaltex 2000 Ltd.

“This session is transformational, not just for me personally, but for our whole organization. It was thorough, comprehensive, included great materials and was delivered extremely effectively. Application of the concepts is immediate and direct.” – Scott Graber, Technical Sales Manager, Miralogix

This training program was the best we’ve ever had over the past 12 years; Relevant, Lively, Good “Real Life” examples, Fast Paced and Interesting. It was terrific! – Bob Hughes, Director of Sales, STERIS Isomedix

“Selling redefined as solving customer’s problems, and the need to understand the problem, was eye-opening.” – Shin Takeshita, Quality Manager, Robert Bosch, LLC

Great course for anyone and everyone—Sales and other positions that interact with Sales internally, or with their customers. The ability for more than 1 group to speak the same language and identify with the same process is extremely powerful. –Mike Holter, Global Applications Engineering Manager, Specialty Coating Systems

“Laura did an excellent job. Her passion for the topic along with her understanding of the technical mind set created an environment which caused participants to enthusiastically embrace the material. She addressed our unique situations and was able to not only explain concepts, but demonstrate their use. She is a top-notch trainer!” –James M. Clark III, President & CEO, Wahlco, Inc.

“Again, I’d like to offer a sincere “Thank You” for helping us at EduNeering. Your training session was, by far, the BEST sales training session I’ve ever attended (including those by Miller Heiman, Tom Hopkins, Brian Tracey, etc.)”– Eric Satterthwaite, National Accounts Director, EduNeering, Inc.

“The consultative process is an excellent approach. This training will provide us with the foundation we need going forward. This course did a very good job of breaking down the sales/customer interface. This provides a clear way to analyze and apply the tools to situations we encounter.” – Mark Davis, Manager of Automotive Sales & Engineering, Kolbenshmidt Pierburg Group

“This course blew my mind to new possibilities and how sales can be an exciting career. I loved this training. One of the best trainers I’ve ever had.” – Henry Gonzales, Business Development Manager, Dassault Systemes

“Excellent instructor and course. Definitely will be able to use what was taught in daily activities.”— Engineering Manager

“This training provided valuable tools, methodologies and techniques that can be applied right away. The pre-training homework was pertinent and valuable in that it helped grab the attention of the audience. The scenarios were very relevant and ‘real life’. Regardless of one’s experience, engineers will find value in this course.” Kevin Lobos, Manager, Akebono Brake Corp.

“This helped us reevaluate how we sell, where we sell and to whom! It gave us practical tools we can use to refine our approach. This is a program that all levels of organization could benefit from. Provides ‘real’ and ‘practical’ tools that you can use no matter what your role is in the organization.” – Joe Gemma, Sales Manager, Staubli Corporation

“Great course. Very relevant material. I learned things I can apply Monday morning and can share with my team members.” — Scott Shaw, Technical Director, Planning Systems Inc.

“The course will help me professionally and personally!” — Sejal Gandhi, Global Initiatives Manager, Bosch

“Great training. Please, please have all people with customer contact take this course.”  — President, International Division, Bosch

“The trainer had very good knowledge of our industry and company which helped to keep my interest.” — Vinay Virupakshaiah, Manager, Bosch

“This is the solution if you are struggling with sales performance!” – Larry Cejka, Vice President Business Development, Expansion Joint Systems

“We learned how to interact with people in a more effective manner. Understanding that not everyone thinks like me and that’s ‘okay.’” – Chris Hennessy, Manager- Controls and Applications, AVL

“Class seemed perfectly tailored to our business. We learned a structured approach to business development that will be important for future business success.”– Sharon Kaplan, Sr. Vice President, Psomas

“Morgan Training provided many great, specific changes to use immediately, but also provided deep background for later review.” – Ed Schindler, Vice President of Utility Sales, Combustion Components Associates

“This course helps you understand the complexity of the sales process and gives you the tools to be successful.” –Ed Greene, VP, Wahlco Inc

“We got all the basic elements. Now our challenge and responsibility is to put the elements into practice.” – Ceebee Thompson, General Manager, Multi-Contact USA

“Valuable new, hands-on information delivered with humor, charisma, panache and real-world anecdotal information. It was professional and informative.” – Tom Neidecher, President/CEO, Multi-Contact USA

“Excellent instructor and course. Definitely will be able to use what was taught in daily activities.”—Engineering Manager

“I thought it was a great course for a technical person seeking to take commitments and negotiation and apply a science to them; this will increase your odds of success.” –Product Planning and Strategy Manager, Visteon

“The simplicity of the approach and method of selling was great. Understanding the perspective of the costumer as well as the supplier will be very valuable.” – Hareesh Kallumath, Manager of Operations and Engineering, Bosch

“Excellent! I wish it could have continued. Much of the program can be utilized in other parts of business or personal, everyday life- not just for product sales, because, basically, you sell yourself everyday to friends, family, co-workers, etc.” – Jon Thompson, Office Manager, Multi-Contact USA

“All elements presented were fantastic!” – Michael Krim, Consultant, MK & Associates

“Course provided proactive approach to sales backed by scientific data and role-playing in a risk-free environment.” – Beth Shissler, Corporate Distribution Manager, Philips Semiconductor

“Best class- offered specific techniques grounded with examples and practice with interesting theory. Course was chocked-full of techniques that we can apply to technical situations. Understanding one’s self adds to the course. Also, the instructor’s personal experience examples helped make the techniques more understandable and concrete. I will recommend this class to others. ” — Lila Chase, Group Leader, Lawrence Livermore National Laboratory

“The presenter has excellent delivery with the ability to adapt. It was relevant, presented well, with a knowledgeable instructor. I wanted more! The course organized skills to help me approach ‘selling’ in the technical environment. I believe the new appreciation for relationships will be invaluable.” – Mark Shaw, Quality Manager, Lawrence Livermore National Laboratory

“Effective and informative, story-driven delivery. I highly recommend this course and instructor to any sales and marketing professional as an alternative approach to traditional selling!” –David Arceneaux, Marketing Manager, Staubli Corporation

“Very well done. Effective in integrating the sales and support team.” – Gerald Vogt, Division Manager, Staubli Corporation

“This training offers a fantastic toolbox of improved communication techniques for anyone at our company who deals with internal or external business situations.” — Engineering Sales Manager

This training will result in a much more focused approach to selling. — Patrick Parson, Director of Engineering, MAHLE

“This training brought structure (science) to understanding relationships and selling. Amazing presentation. The instructor had a thorough understanding of the subject. Many concepts can not only be used in the business world, but also personal life.” Rick Smart, Mechanical Engineering Manager, Eichleay Engineers, Inc.

“The psychology that this training provided to our team will allow us to handle the situations that we encounter everyday in a more professional and predictable manner and that will greatly affect our business outcomes.” – George Eichleay, VP, Eichleay Engineers Inc.

Top notch, amazingly informative, and immediately transferable to real life situations. –Engineering Manager, Bosch

Absolutely essential for any technical professional who needs to sell their ideas, products, etc. outside or within their organization. – VP Engineeering, Bosch

“Very good, fun and interesting training. It provided good “tools” that are instantly useful.” — Rodger Brower, VP Technology, BuhlerPrince, Inc.

“Great course. Instructor was very passionate and konwledgable about the subject which made it fun and easy to learn and apply the information that was provided.” — Mark Battjes, Spare Parts Specialist, BuhlerPrince, Inc.

“This training provided lots of new tools, techniques and strategies that are based on a cohesive process which can be followed effectively for improved interactions, both internally and externally. Jeff Smith, Engineering Manager, Akebono Brake Corp.

“I found it useful to learn more about the psychology of communications and hopefully this will prepare me to better interact with people in the future.” –Genc Baki, IT Manager, The Capital Group

“I would highly recommend this course and instructor. Laura is able to target the material to real work situations, so you can apply the information here and now.” – Brian McGrath, Manager of Software Testing, Optical Research Associates

SALES/BUSINESS DEVELOPMENT

“You certainly made a positive impression on our Sales Team. The human side of things – elements of personality traits and relationship management was huge for our group. Your delivery, flow, movement to relative topics and constant engagement to check and balance if you were on track was remarkable. I’ve never seen our team so engaged. Your past experience in selling came through lending huge credibility to your presentations. I have 100% positive comments! We accomplished much more than I expected and I recognize and appreciate the Value you provided. Great Job and we will most certainly be talking with you for future training programs. Thank you for sharing your time, knowledge, experience and willingness to help our organization. You are a great fit for us.” — Thad Wroblewski, VP Sales, STERIS Isomedix Services (Now STERIS AST)

“The instructor’s delivery and expertise as well as the class format and content left me wanting more.”—Business Development Manager

“This is by far the best work-sponsored training I have ever attended. The communication aspect was outstanding!” — Ed Thompson, GM Account Manager, Bosch Rexroth

“The selling and communication tools are right on target and really work to improve results. Even seasoned sales professionals will improve their close ratio.” –Mike Hand, Account Manager, Sensata

“I couldn’t take notes fast enough! The instructor was right on point with the way she presented the learning objectives. More importantly, the content and techniques were truly relevant. Remarkable!” – Eddie Torres, Account Manager, STERIS Life Sciences Engineered Products & Services

“This training exceeded my expectations. Morgan Training Co. understands that the sales process is human, not robotic as I’ve seen in other sales training programs.” – Dave Mastrorocco, Sales Engineer, Dassault Systemes

“Excellent! Very powerful tools!” – Eric Titus, Sales Engineer, Megger

“Thank You! I feel people apply these methods for the most part, but I didn’t know why. I now understand the functions, reasoning and effectiveness of these tools and thoroughly look forward to using them.” – Troy Hall, Regional Sales Manager, Staubli Corporation

“One of the best sales and communication programs that I have ever attended. Laura and team did an outstanding job offering valuable sales tools. ” – Benjamin DAcounto, Sales Engineer, GE Infrastructure Sensing

“This course gave me valuable tools to use throughout the sales cycle. I learned to identify, pursue, target and close opportunities with confidence and effectiveness.” – Jeff Stockman, Sales Engineer, Pharma and Biotech, GE Sensing

“I am pulling away a handful of excellent tools that I am going to put into practice immediately. This is a fantastic course for anyone in sales regardless of background or experience level. I highly recommend it.” – Rahm Mormando, Account Manager, EK Associates

“It exceeded my expectations! Now I see how the sales role is so important and sometimes underestimated.” –Enrique Gomez, Account Manager, Preh Inc.

“This course took me outside of my comfort zone, to help me see a new approach to sales and customer service. Stories and real life situations told by Laura helped me understand the process better as we drove through the course.” – Patty Boettcher, Inside Sales, Multi-Contact USA

“Good presentation with good examples and explanations. I was impressed with the depth of the presentation.” – Tom Bilinski, Mid-Atlantic Sales, Multi-Contact USA

“This course helped me with closing. I realized I wasn’t asking the right questions. Good stuff!” – Reggie Whitmore, Inside Sales, Megger

“The course gave me a better understanding of the people I deal with in selling situations.” – John Turco, Sales Engineer, Multi-Contact USA

“I am sorry to rate the course so high, at the risk of being ignored, but Laura clearly has knowledge and experience and I am confident that she can teach us how to apply this.” – Rodger Gudobba, Business Development Manager, Dassault Systemes

“Better than Sales 101 type classes- Geared to technical environments. The tools I learned will greatly aide my preparedness in front of customers. Great information and techniques!” – Mark Combs, Senior Sales Engineer, NEC Unified Solutions

“A good amount of basics embedded in a very well defined process.” – Ian Chen, Sales Engineer, Multi-Contact USA

“I have never done sales before. I now feel prepared to do a good job.” – Steve Gwinnup, Business Development Manager, Johnson Controls, Inc.

“I am starting in a sales position in January, after nine years in operations. I feel that I have a method to guide me and criteria to judge my progress against as a result of taking this class. ” – Charlie Wilcox, Academic Business Developer, Dassault Systemes

“The instructor’s delivery and expertise as well as the class format and content left me wanting more.”— Business Development Manager

“Laura was professional, very well prepared and did and excellent job. This was by far the best training session I have attended. I would highly recommend it.” – Stacy Jones, Inside Sales Support, Staubli Corporation

“This course provided some great tools to help boost business and not waste time chasing after opportunities that are poor fits.” –Damien Robinson, Sales Engineer, Megger

“Excellent…it adds structure to something that most engineers don’t realize is a process that can be systematically followed with results.” –John Williams, Sales Engineer, TI

“Practical examples helped illustrate the theory. The knowledge that I have gained has so many long-term uses to benefit me in my sales career.” – Sales Engineer, Multi-contact USA

“This class is great for all of us who are looking for source guidelines it increase their negotiating skills to create win-win situations with internal and external prospects.” – Manuel Albers, Business Development Manager, Philips Semiconductor

“Well worth the time, recommended for all sales and marketing people. We set some critical ‘takeaways’ before the meeting and all goals were met are exceeded!” – Brian Elliott, Area Sales Manager, Philips Semiconductor

“Time well spent. This will help you further enhance your sales efforts to service both inside and outside customers.” – Frank Comfort, Sales, Philips Semiconductor

“Having been in technical sales for over 3 years, I didn’t think I would learn many more new techniques. Boy, was I wrong!” –Dave Rababy, Field Sales Engineer, Multi-Contact

“Morgan Training understands that the sales process is human, not robotic as I’ve seen in other similar classes. The seminar exceeded my expectations” – Dave Mastrorocco, Sales Engineer, Simulia

“Best course I’ve taken as an engineer moving into sales. Understanding the total process and its application to my world will make me more successful.” – George Kochel, Sr. Service Engineer, Brush Turbogenerators

“We learned strategies and tactics that we can use immediately on our day-to-day tasks, Outstanding!” – Paulo Calil, Sales Account Manager, Kolbenshmidt Pierburg Group

“This training was great! It was the most practical training I’ve ever had. The impacts have been effective immediately.” Ryan Hervey, Sr. Account Manager, Robert Bosch LLC

APPLICATION ENGINEERING

“I thought it would not be relevant for the non-sales engineer…Boy, was I wrong! A ‘Must’ for anyone dealing with customers!”—Sr. Application Engineer

“This course material is truly a secret weapon if used effectively, and is one of the only methods that I have seen that really fosters a long lasting “win/win” customer relationship.” — Brian Muehl, Application Engineer, Multi-contact USA

“One of the best training courses Bosch offers. Laura did a superb job at discussing and presenting techniques for sales, negotiation and communication skills. Very funny scenarios, kept the training alive.” — Fadi Chaar, Application Engineer, Bosch

“This course allowed me to see how I can engage with customers in a selling role without questioning or challenging my integrity.” –Jack Roan, Application Engineer, Xpedion Design Systems Inc.

“This is a great course for sales people as well as people outside a sales position. This course can help address everyday business issues and how to handle them more effectively.” – John Palvik, Application Engineer, Bosch

“Great Training! I will certainly use the material to improve my internal and external relations at work. The techniques are relevant to anybody, not only ‘salespeople.’” – Ilkin Ersalm, Applications Engineer, Bosch

“I learned a lot during the two days with Laura. Even though I am not as involved in the sales process as others, there are a number of things I’ll be able to apply in my contacts with customers.” – Patrick Strahm, Senior Applications Engineer, Multi-Contact USA

“I hope our competitors are not having you come to them! I believe the tools you present have the potential to be very powerful.” – Roy Crettol, Application Engineering Manager, Staubli Corporation

“The biggest thing I learned was to ask questions. I also learned that we are all different but share a few common traits.” — Oliver Super, Application Engineer, Bosch

“I don’t want our competitors to get this training!” — Georg Menke, Application Engineer, Bosch

“Persuasion and selling are present in all aspect s of our lives, including work, family and friends. This course will help you achieve the results you want…in life!” – Mohammed Siddiqui, Application Engineer, Teledyne Controls

“Have you asked yourself how to better sell and perform, but you haven’t found a satisfying answer? If so, you should attend this training. It changed me!” – Jeff Pelosse, Application lead Engineer, Robert Bosch, LLC

“I recommend this training to all employees who have contact with customers or would like to build better relationships with their colleagues.” – Nidam Meharzi, Application Engineer, KAPP Technologies

“Great class. Very valuable lessons.” –Alex Lindemeier, A/E, Megger

“I found great value in the methods discussed, which I can apply to my daily work.” –Brad Morse, A/E, Megger
I learned great insights that I had never thought of before, that could be extremely helpful when working with customers, especially the most difficult ones. – Jason Guelda, Application Engineer, American Air Filter

“Great Training! I will certainly use the material to improve my internal and external relations at work. The techniques are relevant to anybody, not only ‘salespeople.’” – Ilkin Ersalm, Applications Engineer, Bosch

“Role playing caused me to discover things about myself and the process that I may not have discovered by just talking about them.” – Bret Hammonds, Application Engineer, Megger

“I thought it would not be relevant for the non-sales engineer…Boy, was I wrong! A ‘Must’ for anyone dealing with customers!”—Sr. Application Engineer, Bosch

“This course has helped me in how to acquire more information from customers, how to be more prepared and also how questions should be asked. Instructor was very knowledgeable and did an excellent job! – Rene Aguilar, A/E, Megger

PROJECT/PROGRAM ENGINEERING & MANAGEMENT

“Excellent. Every engineer should take this course. Great insight into people and how to interact with them so everybody wins.” — T. Alex Lee, Project Engineer, Honeywell

“Sales and marketing is not about just knowing the product. You must know how the human elements affect the sale.” –Production Project Manager

“Training exceeded my expectations. Good application techniques were demonstrated through case studies, role play, etc.” – Rob Bernaki, Program Manager, AVL

“I have a better appreciation of the challenges and techniques the sales group has to deal with. I will be better able to help filter potential opportunities” – Steve Parkin, Program Manager, AVL

“This is very good training for technical people to learn tools for sales and marketing. It helps us better understand the sales process and provides the right tools for us to improve the process. It will take practice to master the tools we learned and I might have to adapt the tools to my own style so that I can use them effectively.” – Yaun Shen, Project Engineer, AVL

“As a new person in the field it was great because it contains Basic Tools that are easy to use and understand.” — Tony Seither, Project Engineer, KAPP Technologies

“The trainer took a real effort to tailor this course to our specific needs-and succeeded!” –R. B. Rao, Project Manager, Siemens Corporate Research

“All decision making personnel should invest time in this course to enhance overall company effectiveness in achieving bottom line results.” –Dennis Matteau, Sr. Project Engineer, Honeywell

“I’ve been with the company for 22 years and I’ve sat through many training sessions. This was the best I’ve encountered! It was highly relevant to successes and failures I’ve had.”-Engineering Project Manager, EA Engineering

“Excellent…it adds structure to something that most engineers don’t realize is a process that can be systematically followed with results.” – Project Manager

“All engineers should take this technical sales course. It’s eye opening that we, engineers, could do sales!” –Project Engineer

“This course has helped me to better understand my team members so I can work with them more effectively.” –Brenda Long, Product Development Manager, Safetran System Corporation

“This course provided great knowledge to reduce the pain of everyday business interactions. Learning new approaches to gather information from customers and get commitments for what happens next were most valuable for me.” Program Manager, Akebono Brake Corp.

“This training is very valuable to PM’s success. Techniques were discussed and demonstrated. Used role-plays for practice. VERY Useful and can be applied to all areas.” – Marianna Buzzerio, Project Manager, Eichleay Engineers, Inc.

“Excellent delivery geared to the audience and customized as required ‘on your feet.’ Excellent professional delivery. A must for all professionals. Selling and negotiating falls within all functional areas of my business.” Project Manager, Robert Bosch LLC

“This training provides an excellent insight on how to approach certain business situations.” Program Manager, Akebono Brake Corp.

“I recommend this course to people like me, who have a technical background but little negotiation experience. It will help them in everyday relationships with colleagues, customers, suppliers, friends and family.” –Stephano Marica, Program Manager, Robert Bosch Corporation

This is by far the best, most valuable “human relations, non-technical” course that I have taken in my 19 year professional career. Although I am not directly involved in Sales at this time, the methods taught in this class will help me greatly with my internal customers.”— Jessica Kuzia, Project Leader, Diesel Systems, Robert Bosch

ENGINEERS/SCIENTISTS

“This seminar takes a realistic approach to consultative selling and helps to clarify the next appropriate steps with the customer. The class is not only helpful in the business world, but also on the personal front. It exceeded my expectations!” – Jeff Weikenger, Product Engineer, NSK corporation

“I will be using this material every day! Very valuable. It is much more than a marketing class. It provides you tools for good interaction and communications.” – Howard McCauley, Computer Scientist, Naval Air Warfare Center

“An excellent course, taught most expertly. Exceeded my expectations!” –Grant Bazain, Physicist, Lawrence Livermore National Laboratory

“Of all the training classes I’ve taken, this is by far the best! Each piece of information can be used in my daily working environment! And some in personal areas as well! Great class! Thanks!”—Development Engineer

“I wish I had taken this course 6 years ago when I started here. Now I know what I have been doing wrong.”—Sr. Engineer

“This course answered a lot of questions and addressed my reservations (s) concerning sales techniques and approaches. I wish I had it 8 years ago.”- Sr. Scientist

“The techniques described in this course are very pertinent to our conducting of project acquisition, development, delivery and daily interactions, externally and internally.”—Chenyang Xu, Member Technical Staff, Siemens Corporation

“Best UCLA Extension course so far. Laura was very engaging and presented a lot of examples and places to practice techniques learned. I have already started applying many of the techniques in my job and personal life and they are a fantastic help. It would be great to have Laura “on call”. The class had useful information and was fun!” –Lauren Szolomayer, Program Quality Engineer, Boeing

Absolutely essential for any technical professional who needs to sell their ideas, products, etc. outside or within their organization. – Product Manager

“I was told to attend by my boss. Reluctantly I took it, and I wish I had taken it years ago! — Tom Folkmier, Resident Engineer, Robert Bosch Corporation

“Now I know what I didn’t know! This course completely changed my perception of the role of a salesperson and provided great tools for success.” — Carrie Morton, Engineer, Robert Bosch LLC

“I desperately needed the section on how to discuss and fully understand the customer’s problem.” — Sr. Quality Engineer, Bosch

“Laura likes the topic, is very enthusiastic about it and therefore, is fun to listen to.” – Uli Pfahl, Chief Engineer, AVL

“I learned useful tools for communicating with customers and colleagues. Most effective, was the approach to separate out low probability opportunities.” – Mike DeJack, Technical Specialist, AVL

“It presented an approach that can be used in any customer interaction–it was not limited to just sales and selling.” – Ian Ridley, Skill Team Leader Power Train Design, AVL

“This course helped me identify the sales tactics that are critical for anyone in front of a customer. The role-playing was very effective. ” – Tony Karew, Engineering Consultant, Dassault

“Some areas even exceeded my expectations. It gave me a new perspective in realizing customer sales goals.” – Douglas Wang, Senior Engineer, Bosch

“This training exceeded my expectations. Many tools were introduced which are very applicable and relevant. It really brings light, clarity and order to a previously mysterious process of personal interaction and sales.” – Christine Lorenz, SMTS, Siemens Corporate Research Center

“I truly feel energized. I am looking forward to my next interaction with customers. In the past, I always dragged my feet. Thanks.” – Ashraf Mohamed, Research Scientist, Siemens Corporate Research Center

“I learned some concrete skills and tools to sell myself and maintain relationships with customers.” – Research Scientist, Siemens Corporate Research Center

“These are skills that apply to business, but also to family and friends and other relationships outside of business.” – MTS, Siemens Corporate Research Center

“Excellent course. Thank you very much. I will use these techniques immediately. It is a course all engineers and scientists should take to improve their marketability!” – Michael Gall, SMTS, Siemens Corporate Research Center

“Real scenarios during role play are more educational and changed my behavior. ” – MTS, Siemens Corporate Research Center

“I learned two important things: the psychology of buying and selling and some quite effective tools.” – Yaghai Tsin, Research Scientist, Siemens Corporate Research Center

“Overall, Just great. I have never learned any of this before!!!” – Brad Wehrwein, Software Engineer, Siemens Corporate Research Center

“I think your course would be great on a collegiate level. These topics are very useful when interviewing, trying to sell yourself, and negotiating. I remember how I was chasing future employers. I wish this was a requirement for every employee. We would all be more effective in concealing white noise and be more efficient with our time… I really enjoyed how Laura kept it all very engaging. Good balance between ‘lecture’ and discussions.” – Ren-Yi Lo, Software Engineer, Siemens Corporate Research Center

“I learned lots of tools for dealing with customers. Great Course!” – Greg Slabaugh, Research Scientist, Siemens Corporate Research Center

“There was a good energy and focus. The course was effective because of its content, theory, relevant stories and clarification.” –International Consultant, Lawrence Livermore National Laboratory

“I’ve been introduced to ‘ask’” – Dennis Hewett, AX Physicist, Lawrence Livermore National Laboratory

“Advice and tools were practical with sufficient theory to underscore their effectiveness, I seldom felt bored or distracted (instructor was animated and course content was reasonably dense)” Michael Zitka, Physicist, Lawrence Livermore National Laboratory

“Even better the second time- I got to reinforce what I learned the first time.” – Physicist, Lawrence Livermore National Laboratory

“Non-confrontational approach to bring us out of our ‘comfort zone’ that usually isn’t there.” Tom McAbee, Physicist, Lawrence Livermore National Laboratory

“We’re in ‘selling’ situations almost daily yet never learned how to sell or persuade. This is very useful information” – Bill Arrighi, Computer Scientist, Lawrence Livermore National Laboratory

“An excellent course taught most expertly.” – Grant Bazan, Physicist, Lawrence Livermore National Laboratory

“I will be able to utilize the structured approach to having conversations.” – Patrick Brantley, Physicist, Lawrence Livermore National Laboratory

“I’m looking at interactions with others in a whole new light. Excellent insight into how others tick!” –Lee Wade, Design Engineer, Multi-Contact

“This course was actually more helpful that I expected. As a design engineer, I didn’t expect to find a lot that would help me out, but the course applies to more than just sales.” –Nick Manville, Design Engineer, Multi-Contact

“This was a dynamic presentation with a lively mix of examples, information, and new processes which have applicability internally as well as externally. – Aaron Van Natter, Chief Engineer, Ricardo

“I came out of the training with a new perspective on technical selling and consulting. Although I am not in a direct sales role, I will be able to better assist my team in qualifying opportunities. The trainer was wonderful. I would highly recommend this course to anyone in a technical selling/consulting role. – Annette Reeves, Technical Analyst, Ricardo

“Excellent course. Really opened my eyes to the ways to more effectively deal with both current and new customers.” It was well organized with lots of applicable examples.” – Stuart Horswill, Senior Engineer, Ricardo

“This is not a traditional sales course. It was customized to our business and specific issues. It gives a toolbox of techniques and strategies to be used not only with your clients, but also internally. It is very effective communication training as well; not just sales.” – Felipe Brandao, Technology Leader, Ricardo

“Hands down, one of the best approaches to building relationships, effective selling and handling tough business situations that I have encountered! Great examples. Role-playing and real life scenarios were priceless!” – Grayson Mauer, Design Engineer, Multi-Contact USA

“This is the best course I have seen for providing technical people with the tools they need for selling. It was interactive, thus no death by ppt!  I have also attended “Value Selling” and this was much better.” – Greg Albrechtsen, Analyst, Dassault Systemes

“I will be better able to explain and understand results and outcomes from different sales situations and events, especially when there is an undesirable outcome. I learned a lot about myself in addition to attaining a better understanding of other people. This information can be used as a life skill.” – Dale Dalgaard, Mechanical Supervisor, Eichleay Engineers, Inc.

“Of all the training classes I’ve taken, this is by far the best! Each piece of information can be used in my daily working environment! And some in personal areas as well! Great class! Thanks!”—Development Engineer

“I wish I had taken this course 6 years ago when I started here. Now I know what I have been doing wrong.” —Sr. Engineer

“There was a good energy and focus. The course was effective because of its content, theory, relevant stories and clarification.” – Mary Anne Holman, International Consultant, Lawrence Livermore National Laboratory

“Even better the second time- I got to reinforce what I learned the first time.” – Don Fujino, Physicist, Lawrence Livermore National Laboratory

“Overall, Just great. I have never learned any of this before!!!” – Brad Wehrwein, Software Engineer, Siemens Corporate Research Center

“The real scenarios during the role plays were very educational and changed my behavior. ” – Matthias Voigt, MTS, Siemens Corporate Research Center

“These are skills that apply to business, but also to family and friends and other relationships outside of business.” – Bea. Hoang, MTS, Siemens Corporate Research Center

“I learned concrete skills and tools to sell myself and maintain relationships with customers.” – Steven Shea, Research Scientist, Siemens Corporate Research Center

“I was skeptical about learning new tools which could somehow allow us to avoid areas we struggle with in our sales process. However, I was amazingly surprised with how rosy things will be now with some of this knowledge.” — Steve Jacobson, VP Sales & Marketing, BuhlerPrince, Inc.

“This training included real world situations and examples of what we deal with every day. It exceeded my expectations!” – Jim Hirdes, Regional Sales Manager, BuhlerPrince, Inc.

“Good experience based presentation of concepts that are transferrable to various tasks, not just sales. Instructor was engaging and very well prepared.” – Tom Scholten, Controls Engineering Team Leader, BuhlerPrince, Inc.

“This course has given me the tools to work and communicate more effectively. I think my managers, peers, and friends will see an immediate improvement.” – Declan Durcan, Principal Engineer, DIRECTV

“Great training! Specifically tailored to the needs of engineers.” –Paul Trucker, Lead Engineer, Mahle

“This training specifically focused on the main issues affecting our company. It was very well delivered and everyone was engaged throughout.” – Matt Williams, Lead performance Development Engineer, Mahle

“This training was excellent. It has practical use in all job functions. The application scenarios and role-playing exercises were great!” – Rajeev Thakur, Sr. Marketing Analyst, Robert Bosch LLC

“This course provides a great framework to become more aware of others with whom we interact.” Galus Chelaidite, Staff Engineer, Akebono Brake Corp.

“This training provided me with new and effective tools for handling many communication and customer interaction situations and will definitely increase my productivity.” Brian Dobkowski, Sr. Engineer, Akebono Brake Corp.

“Great course! Everyone should take it!” Charles Rice, NVH Engineer, Akebono Brake Corp.

“The training provided very insightful and mind opening material for the technical realm.” Matt Robere, Friction Test Engineer, Akebono Brake Corp.

“This is the best training I’ve ever had. Exceeded my expectations. It will not only help me to do my job better, but will also help me be a better parent!” Kevin Xu, Staff Engineer, Akebono Brake Corp.

“Technical people are often not comfortable with selling, but these skills can be learned and practiced within a selling process framework.” Very useful. Don’t teach this to our competition! –Dinendra Ramachandran, Sr. Principal Software Engineer, Siemens Corp.

“This course is a big help in getting engineers and scientists to think and act effectively in business development terms.” —Frank Berkman, Division Scientist, BBN Technologies

“Awesome class! Best one I’ve ever taken! This course opened my eyes and helped me to recognize all the different types of personalities and taught me the best way to work with them. I identified with the instructor’s experiences, and better understand myself, my strengths and my weaknesses.” –Amanda Nishimura, Consultant, Cerner Corporation

“In today’s business world, success is highly dependent on good communication skills. This class taught me techniques to more effectively communicate with people who have different personalities than my own.”—Alon Barlevy, Staff Engineer, Northrop Grumman Space Technology

“I’ve learned many different tools to communicate effectively with others. It is an excellent class and Laura’s an awesome instructor. Best course I’ve taken from this UCLA TMP program. Thank you!! – Kristie Phan, Electrical NPI Engineer, Cisco Systems

“This course gave me insight to help improve my communication skills.” – Ray Pablo, Sr. Project Engineer, Teva Parenteral Medicines, Inc.

“I was told to attend by my boss. Reluctantly I took it, and I wish I had taken it years ago! — Tom Folkmier, Resident Engineer, Robert Bosch Corporation

I’ve read numerous books and materials on “sales”. I’ve talked to many sales people about approaches. These 12 hours have been more insightful into persuasion than anything prior…combined. The value in this new found information is priceless and has given me new perspective. Brandon Larson, Design Engineer, Boeing

This training is a very helpful tool that can be applied to almost any sales situation. The instructor made the class fun and interesting with her depth of knowledge and ability to apply the techniques to my specific professional situations. I’m not usually big on training courses, but this one was very helpful and it kept my attention at all times. – Chad Neff, Emissions Lab Lead Engineer, MAHLE